The Mix was founded in November 2019 by Caroline Ward in her hometown of Mobile, Alabama.

Their goal was simple: to create a store with something for every woman. Trendy pieces from both brand-name designers and up-and-coming. A mix, you could say, of styles, prices, and sizes.

But it’s not just any store, it’s a store that’s REAL through and through. She wears the clothes. She runs the store. The Mix isn’t some faceless corporation where the final decisions are made in the 10th story of an office thousands of miles away by male CEO #6. This is a woman-owned business for women.

Shop in-person or online the latest big-city fashion in a store with a small-town vibe.

It’s all in The Mix!